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B.o.B first began to gain major recognition at the start of 2007. An underground single, "Haterz Everywhere," featuring Wes Fif, gained the rapper recognition and peaked at #5 on the U.S. Billboard Bubbling Under Hot 100 Singles. A remix featuring Rich Boy was featured in the video game Fight Night Round 4. Another single, "I'll Be In the Sky," was released in late 2008 reached #115 on the follow chart. About.com called the song a "smart, funky artrap and a strong prelude to his album" and included it at #13 on its subjective ranking "Top 100 Rap Songs of 2008." This was followed by another single called "Don't Let Me Fall" which was more of an R&B song than the usual rap. He was also featured on T.I.'s album Paper Trail on the song "On Top of the World." Incidentally, another song produced by Bobby Ray called "Generation Lost" listed alongside the song on the ranking at #32.
The same year, he appeared on the cover of XXL magazine along with Asher Roth, Charles Hamilton, and Wale as "Hip-Hop's Class of '09". In October 2008, B.o.B was featured on the cover of Vibe along with some of these same young musicians and was similarly identified as promising young talent. He has described his influences as "80's music, techno, rock, funk, even doo-wop...".[14] B.o.B has also worked with artists such as British rapper Giggs. Along with his solo producing career, B.o.B is part of a production/rap group called HamSquad, along with Playboy Tre, TJ Chapman, and B. Rich.
2009–2011: The Adventures of Bobby Ray and mainstream success
His debute album, The Adventures of Bobby Ray, was originally expected to be released on May 25, 2010, but was advanced to April 27, 2010 due to the commercial success of his song "Nothin' on You", featuring Bruno Mars. The album was released under T.I.'s record label Grand Hustle and includes features from Lupe Fiasco, T.I., Playboy Tre, Hayley Williams, Rivers Cuomo, Rico Barrino, Eminem, Janelle Monáe, Bruno Mars, and Young Dro.
Three other singles followed: "Don't Let Me Fall" (released April 6, 2010), "Airplanes" (April 13, 2010; featuring Hayley Williams), and "Bet I" (April 20, 2010; featuring T.I. and Playboy Tre). A video for "Bet I" has been released on Atlantic Videos on YouTube. The album was released April 27, 2010 and was given generally positive reviews. His album sold 84,000 copies in the first week and debuted at #1 on the Billboard 200. It made B.o.B the 13th male solo artist to have a debut album at #1 in its first week. In July, B.o.B announced he will go on tour, naming it The SHOOTiN for Stars Tour. The dates and times were released on his website on July 13. B.o.B has received nominations for his album, singles, and himself by the BET Awards, Teen Choice Awards, MTV Video Music Awards, and the new Suckerfree Summit. "Airplanes" was featured in the trailer for the upcoming movie Charlie St. Cloud and his single "Magic" featured him in an advertisement for Adidas’ “Magic” campaign. B.o.B was announced to be a performer at the 2010 MTV Video Music Awards on August 18. He was added to the line-up of Eminem, Linkin Park, Kanye West, Drake, Usher, Paramore, Florence and the Machine, and Justin Bieber.
On August 14, 2010, Hayley Williams announced via the Official Paramore Fan Club that B.o.B would be the main support for Paramore's November U.K. Tour.[18] B.o.B also opened for Eminem and Jay-Z's The Home & Home Tour at Comerica Park. B.o.B also did MTV Unplugged session. He performed songs off his debut album together with guests such like Robin Thicke, Melanie Fiona, and Janelle Monae. B.o.B also made an appearance in Lollapalooza 2010. B.o.B. made an appearance at the 2010 MTV VMA's on September 12, 2010. He performed parts of both his singles, "Nothin' On You" with Bruno Mars and "Airplanes" with Hayley Williams of Paramore.
On December 7, 2010, B.o.B. released his mixtape No Genre. B.o.B was named "Best New Artist" by iTunes 2010 Rewind Chart. The Adventures of Bobby Ray was certified Gold by the RIAA on December 16. His song "Champion" from the mixtape May 25 was chosen as the ESPN Bowl Week theme.
Jessie J released a single along with B.o.B called "Price Tag" on 30 January 2011 in the United Kingdom. The song was quick to reach number one in the UK charts selling 84,000 copies in its first week of sales.
On March 22, 2011 Electronic Arts released the Launch Trailer for the first-person-shooter Crysis 2 which featured a song by B.o.B. entitled "New York New York" containing the main piano chorus from the song "Theme from New York, New York" commonly sung by Frank Sinatra; the artist who sang the chorus was not confirmed.
In Early 2011 Odd Future's Tyler, the Creator released a song titled "Yonkers". In the song Tyler raps (What you think of Hayley Williams?) Fuck her, Wolf Haley robbing 'em / I'll crash that fucking airplane that that faggot nigga B.o.B is in / And stab Bruno Mars in his goddamn esophagus / And won't stop until the cops come in. In response, on March 25th, B.o.B released "No Future" a song in which he takes aim at the hip hop collective and their leader. In June 2011, it was revealed that B.o.B was featured and produced a song on Tech N9ne's twelfth studio album, All 6's and 7's. The track, titled "Am I a Psycho?" also features rapper Hopsin, who also seems to have issues with Tyler, the Creator. In the song, B.o.B apparently takes more shots at Tyler, the Creator.
B.o.B appeared on the official remix to Kesha's hit single "Blow". The remix was released to iTunes on May 17, 2011.
In the summer of 2011 B.o.B was announced the new face of T.I.'s clothing line A.K.O.O. He will be featured in AKOO Clothing’s upcoming fall 2011 national advertising campaign alongside Curtis Granderson of the New York Yankees, Carl Crawford of the Boston Red Sox, and star of the BET hit sitcom, The Game, Hosea Chanchez. He will be appearing in a graphic novel for A.K.O.O titled Hide In Plain Sight – Saving the World From Fashion Conspiracy.